The concept of building a community -- in its many forms -- makes a great deal of sense.
TheStar.com - Hipsters put their cool brand on the local scene: "Ukula includes but is not limited to: a lifestyle concept; a website community; a free magazine; a dj night; a party spot featuring emerging Toronto bands such as Born Ruffians; and a store that sells one-off handbags. This four-city, two-continent, interconnected project was dreamed up in 2002 by two enterprising lads from Edinburgh.
"Graeme Maclean and Kevin Renton built this online/real-life community to link the music, fashion and literature scenes in Toronto, Montreal, New York and London. The goal is to provide 'an independent global network for communication and exposure like no other,' according to ukula.com.
"And the network is expanding, with last month's opening of the Ukula store on College St.
"... It's also a coffee shop and hang-out spot for whoever happens to drop by.
"'It's not just about the clothes,' says 30-year-old Maclean. 'It's a cafe, it's a music lounge, a place to meet people. Our music editor's very happy because now he's got a place to meet bands and he's here every night.'"
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