Some bands don't feel they can play to the same people every week and draw a crowd. And yet, churches are incorporating more live music as a way to attract people every week.
Just as bands are incorporating popular music and culture into their experience, I think there is something artists can learn from church: If you people a meaningful experience, they may seek you out every week.
People want community and they want to feel moved/uplifted/enriched.
St. Petersburg Times | A cool tweak to tradition: "On Sundays, the Italian Club in Ybor City becomes a haven for the young and hip.
"Blackout curtains cover the windows. Video screens project movie clips. And chairs fill with members of the MTV generation sporting multihued hairdos, hip huggers and tank tops.
"On stage, a rock band jams, covering songs from Coldplay and the All-American Rejects. Before long, a man clad in jeans and a T-shirt takes the stage. He cradles a Bible and a Starbucks pumpkin spice latte. His sermon lasts 27 minutes - about the time of the average sitcom.
"This is cool church."
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