Location, Location, Location

A NY Times piece on a state-of-the-art theater built in a location that no one visits. Location is also critical to music venues, so this article seems relevant. The hope for this facility is that in time both production companies and fans will discover and appreciate it. Similarly, for a music venue in the same situation, the question is, "Do its owners have enough financial reserves to keep it afloat until it is profitable?"

37 Arts : "Erik Orton, whose musical 'The Ark' ran at 37 Arts for a month, raved about the space’s facilities, but he questioned whether its locale hurt sales. 'We had a show that was very family- and tourist-friendly; the neighborhood is neither,' he said. 'The theater is in the middle of nowhere. Anyone who came said: "This is the most amazing theater. Why did they build it here?"'”