Christian Today : "Each year, over 22 million fans of Christian music attend live events in venues ranging from small church gatherings to huge arena-based shows. According to Bob Thompson of Atlanta Fest, the group’s newly-elected president: 'Each summer, well over a million of those fans attend multi-day events, known as Christian music festivals, from coast to coast.
“'The Christian music festivals put on by CFA members are attended by over 1.2 million of those fans. Collectively, these festivals send out over 2.5 million direct mail pieces, send E-mail blasts to over 4 million potential attendees and hang posters in nearly a million churches, schools and retail locations,' Thompson said.
“'Collectively, the CFA member websites attract over 150 million annual hits. These marketing efforts are augmented by significant electronic media coverage on Christian radio and TV stations nationwide.'”
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