Similarities between concert promotion and running a restaurant

Jesse Morreale, who was a partner in Denver's Nobody In Particular Presents, talks about the similarities between concert promotion and being in the restaurant business, which is now his main focus.

If more bars and restaurants would think more like concert promoters, local live music venues might be more profitable.

Pollstar, 9/9/06 - From Concerts To RockBar: "'Nothing's harder than concerts,' he said. 'What I realized, after focusing on the club and then getting Mezcal open, is that there really isn't that much difference between doing concerts or having a nightclub or doing a restaurant.

"'It's about promotions and managing a venue. The only difference between the restaurants and the club and concerts is I'm promoting the same thing consistently, trying to figure out new ways to do it and keep the promotions fresh. With concerts, it was trying to figure out the marketing campaign for a different, specific thing each time,' Morreale said.

"'It's all promotions, marketing and managing people, costs, and labor.'"