Tuesday, September 19, 2006

Music Festival Drives Web Traffic

Liverpool City Council 1801 Website proves a hit with festival-goers: "Website proves a hit with festival-goers

"Revellers at this year's Mathew Street Music Festival sent visits to the Capital of Culture website soaring.

"The Liverpool Culture Company's site www.liverpool08.com saw a 67 per cent increase in interest for the month of August, notching up record-breaking results of 107,606 visits and 56,378 visitors.

"And it appears the rise is mostly due to music lovers surfing for information about the annual four-day Mathew Street festival, organised by the Culture Company.

"A surge in activity on the site is noticeable around the start of the bank holiday with pages displaying festival listings proving the most popular for the month and four of the top five key phrases people used to find the site relating to the Mathew Street festival.

"Nearly 25,000 people also downloaded the full programme featuring a map of the city, forthcoming event highlights and further information on Liverpool 08 while pages across the site were viewed 336,736 times throughout the month....

"Around 350,000 people attended the 13th Mathew Street festival to watch 75 bands across five stages ..."

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