Thursday, September 14, 2006

Elvis and Dolly Market Tennessee

9/14/06, KnoxNews | No Silence Here: "KNOXVILLE, Tenn. (AP) — Elvis Presley and Dolly Parton have made Tennessee’s tourism Web site a hit on the Internet.

"The Tennessee music icons were digitally paired in a TV commercial cruising down the road in a red sports car. Elvis is behind the wheel and Dolly is talking up Tennessee.

"'Let’s pick it up a little bit, honey,“ she tells the King of Rock ’n’ Roll. 'There are all kinds of things to do in Tennessee. But, next time, let’s take the pink Cadillac.“

"State Tourism Commissioner Susan Whitaker said people around the world are interested in seeing the Presley-Parton commercial, and that’s led them to Tennessee’s Internet link supporting the state’s $12.4 billion tourism industry.

"Tennessee’s site at http://www.tnvacation.com — the only place where you can see the commercial on demand — has become one of the most popular vacation Web addresses on the Internet, ranking in the Top 10 among more than 200 million sites on Google, she said....

"So far, the number of Web visitors is up 70 percent over last year, she said."

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