After holding the County Music Assocation Awards in New York last year, the CMA is moving them back to Nashville for the 40th anniversary of the awards. The challenge is how to stay visible in major markets when country stations are being eliminated.
Show's back here, but CMA still savors Big Apple - Wednesday, 08/30/06: "The CMA Songwriter Series at Joe's Pub also has kept country artists and writers in front of New York audiences: Tuesday night's edition of that series featured Jon Randall, Lori McKenna, Jamie O'Neal and Jo Dee Messina.
"Despite — or maybe because of — the fact that New York still doesn't have a major FM radio station devoted to the country format, the CMA continues to develop East Coast media contacts that were sparked by last year's show....
"'We're going to beef up our marketing and advertising in New York and in Los Angeles because we don't have the normal outlet of communicating to country fans, which is radio,' [Country Music Association chief Tammy] Genovese said.
"L.A. country station KZLA recently switched formats, meaning that three of the nation's prime markets — New York, L.A. and San Francisco — have no major country station.
"'We hate that,' Genovese said. 'It's devastating to our format. L.A. and New York are top sales markets for our music, and it's astonishing that corporations would make the decision not to feature this music.'"
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