Podcasting still has a limited market and may never be the best way to promote an event or local music scene. But if you're thinking about using it as one of your tools, here's the best guide I have seen on the subject.
MarketingSherpa > SPECIAL REPORT: MarketingSherpa's Practical Podcasting Guide for Marketers: "Podcasting is about to celebrate its second birthday and we don't know of a marketer out there who isn't at least mulling over the possibilities.
Here's our handy guide, including:
o Surprising data on listener demographics
o 3 Mistakes to avoid
o 5 Rules for podcast content
o 4 Tips to create commercials that get results
Plus, loads of handy hotlinks for vendors, blogs and info:"
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