This article has an interesting take on how to use entertainment to reinforce your brand.
Applying these concepts to location-based marketing, think about what makes your city or location unique and then tailor your local music events to match.
How to Create Effective Brand-Driven Entertainment Content for the Web: "Some people confuse the concepts of brand-driven entertainment and 'branded' entertainment. To me, branded entertainment means you've created something that's fun, then you put your brand on it, not unlike painting a logo on a racecar. This could work fine for sponsoring a race, but it doesn't make sense as an interactive Web experience; it's too obvious and superficial.
"True brand-driven Web entertainment involves focusing on the core elements that define a brand, then designing the whole experience from scratch to reinforce the brand in fun yet subtle ways.
"To do this right, boil down your brand essence to three or four key points, and use them as a kind of filter for all your creative brainstorming."
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