ECONOMIC IMPACT IN AUSTIN FROM SXSW:
(Figures provided by the Austin Convention & Visitors Bureau)
• Music Conference: $24.9 million
• Film/Interactive Conference: $13.3 million
• All Three Conferences: $38 million
• Participants from around the world spend on average $264/day
ADDITIONAL IMPACT OF SXSW ON THE CITY OF AUSTIN:
• Media attention from coast to coast and numerous countries around the world
• Music venue revenues increase on the average of 45% over their next highest month, with similar increases at restaurants, bars, etc.
• Establishment of relations with international governmental agencies in 17 countries which reinforces the 'Live Music Capital of the World' title
• Largest annual conference held in the city of Austin
• 21,879 room nights booked in local hotels
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