Bank brands local music campaign

Umpqua Bank - Press Releases: "“Umpqua’s marketing initiatives use non-traditional means to connect with customers and the public in creative and surprising ways,” said Lani Hayward, Umpqua Bank executive vice president of creative services. “Music is one medium that has the ability to connect with people on a deeper level, in ways that reinforce our brand.”

The music brand profile developed by Rumblefish helped guide the development of Umpqua’s popular Discover Local Music Project. The project, the most recent collaboration between Umpqua and Rumblefish, is an extension of an in-store music-on-demand program that Rumblefish developed to reinforce Umpqua’s innovative in-store experience. Met with resounding success, the music-on-demand program led to a 20 percent increase in deposits at Umpqua Bank’s flagship store in Portland’s Pearl District.

The Discover Local Music Project expands on this program. It reinforces Umpqua’s focus on community banking by showcasing local talent in each community Umpqua serves. Rumblefish reviewed the music of hundreds of local artists in each of Umpqua’s markets for inclusion in the Discover Local Music Catalog. Umpqua, in turn, embraced the project with dedicated interest in connecting local communities to local artists by promoting their music both in stores and online at www.umpquamusic.com."